Swim when others sink - Agile Netup
leaders must balance perseverance with the critical distance required to examine and revise a map and the related commitments
engineering, nanotech, micro, cloud, analytics, mobile, digital, health, healthcare, ICT, IOT, connected objects, smart city, smart home, social innovation
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Swim when others sink

International markets have become more unpredictable, with uncertainties and turbulences being
particularly pronounced when individuals or companies start new ventures, enter new geographical
markets outside Switzerland or compete in technology-intensive industries, creative industries with
high velocity.
This typically includes biotech, medtech, medical devices, telecommunication, cloud computing, advanced engineering, micro-
nanotechnology, VR/AR, drones, life sciences, mobile health, social innovation.
The world is less predictable and that affects you regulation, your political environments, your
regulatory environments, your market, your clients, your suppliers, your bank, your car insurance,
your social insurances… It basically affects almost everything in what a company used to be able to
predict, foresee, plan carefully and execute with discipline.
In most companies and in most startups, established traditional approaches to strategy still assume
that managers can “Peer deep” into the future, develop a long-term plan, are smart enough to have a
“long term vision” and a “long term plan” and implement it methodically over time.
Evidence abounds showing that established management tools and technics do not work as well in
unpredictable markets for obvious reasons (wrong revenue forecasts, wrong working hypotheses,
multiple versions of blurry truth…) and companies find it difficult to identify where the issue is
coming from to rectify.
So, what should take the place of old management tools and technics ?
Which model can create and protect value in highly unpredictable and changing environments ?
To get in touch, please email me! (Yves.zieba@agilenetup.com)